Nice to meet you, I'm Zoe! 🌟

I'm an interdisciplinary designer with a background in marketing and I'm passionate about creating delightful, user-centric experiences that empowers people.

I recently graduated from the master of interaction design and electronic arts at the University of Sydney, and I graduated from a bachelor's degree in business administration, majoring in marketing, at the University of Hong Kong.

With a background in marketing, I bring a strategic mindset to design: balancing user-centred thinking with impactful, goal-driven solutions.

I'm drawn to designs that feel effortless and intuitive. I thrive in collaborative environments where I can learn from others and share new insights. My attention to detail ensures that every aspect of the design is thoughtfully considered, creating a seamless experience.

Outside of product design, I've always loved video editing. I've been teaching myself After Effects to dive deeper about motion design, both as a fun creative hobby and to explore how movement can elevate digital experiences.

When I'm not designing…

I'm always on the hunt for new bubble tea, coffee, matcha and dessert spots 🧋☕️🍵🍦 In my free time, I love to bake and try new recipes. I also love watching tv shows (especially procedurals! 📺), and I've recently picked up crocheting as a new cozy hobby 🌸

Connect with me on LinkedIn

© 2025 Zoe Li

© 2025 Zoe Li

© 2025 Zoe Li

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